Where is your data going? Just another conspiracy?
You look at some of these new eCommerce players that have been making some big waves in the Food Distribution Industry lately and you must wonder, what’s their game plan? The entire addressable market for US food distributors is relatively small, very top-heavy and ever consolidating. Margins are extremely tight and customers tend to be price sensitive. Most in their right mind would pick any other industry for a software startup. Why would an investor put $10 Million, $20 Million+ into a startup eCommerce application that specifically targets food distributors, especially when there many established solutions out there already? When
